VHQ Media conceptualized and designed this reinvention of of Al-Quds TV, a satellite channel broadcasting in the Middle East. We had to integrate the design with the brand DNA as branding and design are inseparable. Since a channel ID gets a lot of air time, each of these spots had to make an emotional connection with the audiences, and create the brand experience viewers have with the channel. The designs of the ID also represented the reach of Al-Quds from the West Bank to Beirut, Damascus, and London.

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