Y-MILK
Brand Name: Y-Milk
Agency: BlueFocus
Production House: VHQ Beijing
Creative Director: Zuo Song
Creative Director (Copywriter): Zhang Qianle
Deputy Art Director: Su Jia
Account Director: Yang Fan
Director: William Woo
xecutive Producer: Guo Yu
VFX Producer: Yin Duanyang
Producer: Li Jing
Music: BLAST STUDIO
Design Team: VHQ Beijing, Ren Chong, Huang Caijuan, Liu Sijing
Production House: VHQ Beijing
The video is a commercial made especially for Y-Milk to showcase the Company’s organic dairy products. Y-Milk selected 4 excellent works as its limited edition packages that conveys the “Organic Concept” from 1,465 designs completing for Y-Milk’s Organic Packaging Design Contest themed “Organic food for a better future”. VHQ created a 3D animated commercial of an organic world.
In the early stage of the project, VHQ creative team in partnership with the agency developed a series of stories to let YILI and JD.COM’s mascots first meet each other by chance, which revolved around the three key concepts of forest, space, and flavor. For this video, VHQ handled the entire process from storyboard creation, model making, shading, CG animation, offline, FX, music to the final online output.This co-branded animation played by Eno (Y-Milk) and Joy (JD.com) brought audiences a rough picture of a unique 3D organic future. Organic Y-Milk, a better life with organic food.
